make better decisions

use data to move your organization in the right direction

insighta panels

access the audience you need to answer your questions

what we do

insighta is a research firm with the expertise of a scientist and a soul of a start-up. We use cutting edge research methods and a deep understanding of human nature to drive innovation in your organization. We will work with you to customize a research approach that delivers answers to questions you may not even know to ask.

UNDERSTAND CONSUMER BEHAVIOR

UNDERSTAND CONSUMER BEHAVIOR

insighta offers a unique view into the minds of your consumers through the lens of behavioral science. Work with us to ask the right questions and find the right answers that will help grow your organization.

MAKE SENSE OF YOUR DATA

MAKE SENSE OF YOUR DATA

There is a story in your data. We live to bring that story to life and tell it in a way that makes sense. Leverage our analytic expertise to use your data in innovative ways, surface novel trends, and lead your organization to new insights.

MAKE DATA DRIVEN DECISIONS

MAKE DATA DRIVEN DECISIONS

Don’t gamble with your important decisions. The world’s most successful organizations make their big decisions based on research, testing and empirical data. insighta offers you solutions to make evidence-based decisions about the best way to move your organization forward.

CUSTOMIZED RESEARCH

CUSTOMIZED RESEARCH

Whether you have an idea of the type of research you want to do or just have a question that needs an answer, you can fully customize your research with insighta. We offer consulting on best survey practises that will give you clearer insights.

SOLUTIONS FOR ACADMICS

SOLUTIONS FOR ACADEMICS

insighta was founded by scientists and operates with science at its core. We are intimately aware of the specific needs of academic researchers and we offer services at every stage of the research cycle.

RESEARCH FOR INSTITUTIONS

RESEARCH FOR INSTITUTIONS

insighta is a socially conscious company, and we welcome partnerships with government institutions, healthcare organizations, educational institutions, not-for-profit and community organizations. We are especially excited to work with organizations whose main goals are to contribute positive change.

we offer


  • insighta panelsaccess to millions of people
    across the world


    customized samples to fit your needs

  • design & consulting research design


    measurement consulting


    survey programming


    survey hosting


    post-survey support

  • analytics & visualizationadvanced analytics


    custom reporting


    statistical consulting

  • market research & consumer insightsNPS & satisfaction analysis


    consumer attitudes & usage


    competitive analysis


    customer ethnography


    market segmentation

  • idea & program evaluationA/B testing


    concept & message testing


    program evaluation

  • post-survey supportconsulting on insights drawn from data


    grant & manuscript preparation


    follow-up design

about

innovate-understand-grow

Science is at the heart of insighta. Behavior is what we know. Innovation is what we value. insighta is a boutique research consulting firm specializing in understanding people and using data to surface insights about your customers, clients, and consumers. insighta is not a run of the mill research house – we are behavioral scientists with real expertise you can leverage to answer real world questions. At insighta, we combine the rigor of true science with psychologists’ broad understanding of people, their thought processes, and their behavior to deliver real insights you can trust to drive action and growth in your organization.

meet our founders

Ivana Anusic, PhD

An award winning scientist and researcher, Ivana combines a rich background in computer science, math, and the behavioral sciences to lead insighta’s vision and push our technical boundaries. Ivana thrives on using her unique experience to draw insights from even the most complex data. A strong proponent of data-driven decision making, Ivana has done research at leading universities in Canada and the United States, and her work has been featured in national media and top-tier scientific journals. She holds a degree in Math from the University of Waterloo, two degrees in Psychology from the University of Toronto, and a PhD in Psychology from Michigan State University.

Stevie Yap, PhD

A behavioral scientist by training, Stevie uses a deep understanding of research, data, and human behavior to turn complex findings into simple, actionable insights. Before co-founding insighta, Stevie worked on a consumer insights team in the San Francisco Bay Area and did scientific research at Michigan State University. Stevie has spoken about his research in national media, and his work has been featured on CNN and NPR. His research appears in books and leading scientific journals, and he holds degrees from the University of Toronto and Michigan State University, where he also received his PhD.

contact us

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careers

At insighta we are always looking for new talent to join our team.
If you are interested please send your resume to info@insightaresearch.com.

Current Opening: Communications and Social Media Marketing Intern